If as what's been suggested that Israeli wine is going through a cultural and technological revolution, how can you tell when the revolution is successful. Maybe it's when the powers to be, the guardians of the status quo, come full circle and agree with their critics.  So when the Carmel Winery, Israel's largest winery by far, admits that it has had a well deserved reputatation for making wines of low regard and little character and lots of it and they've launched a game changing amount of measures to salvage its image by striving to be not only the biggest but one of Israel's best wineries, it deserves the attention of the wine drinking public and wine writers like me.

Carmel's Historic Winery in Israel's most famous wine village Zichron Ya'acov

     Now many wine writers tend to shy away from writing about big wineries.  It's challenging on several different levels. First, a winery like Carmel in Israel has so many labels there's no way to practically taste them in a day. Second, larger corporate wineries can often lack the charm and romance of "boutique" wineries. Additionally, it can be far more difficult to talk directly to the winemaker or owner of the winery  which with smaller wineries is often the same person.  A lot of times you get shuttled around by a well meaning Public Relations spokeperson whose knowledge of wine doesn't much exceed that of any internal corporate literture. Additionally, larger wineries often have received so much previous attention what angle does a writer take to make their story fresh, relevant and appealing to the reader.

So Much Wine, So Little Time: David tasting the large portfolio of Carmel

      So with some initial trepidation, I went to tackle the task of covering Carmel, not only Israel's largest winery but at about 15 million bottles producted yearly, they're responsable for 30 to 40% of Israel's wine production on any given year. As recently as 20 to 25 years ago Carmel was producing about 90% of Israel's wine. So in writing about Israeli wines, there's no way to avoid Carmel coming up in the context of talking about other wines so it was important at some stage for me to take on the challenge of exploring their portfolio. "On the Road Less Travelled" of wine writing, better sooner than later. That being said if Carmel had been making the same wines they were making ten years ago, I may have found a good reason to avoid this story just the same.

    When wine magazines such as Wine Spectator and Decanter & wine writers like Robert Parker and Mark Squires talk about Israeli wines making a revolutionary change in quality, they were talking about in contrast to the lowly regarded 90% of Israeli wines Carmel used to make. Carmel today says they too are part of that revolution but as a student of history I like to see it as a counter-revolution since when you are the wine establishment and one of the last wineries to make drastic changes, it's hard to say you're leading the revolt. To Carmel's credit though, it's been a Herculian endeavor and an investment of ten of millions and ten of thousands of man hours in the vineyards and wineries to have made the dramatic changes that they started almost ten years ago that is just in the last few years starting to show results. 

    As an example of it's commitment to change, they've managed to halve their production from a high of 30 million bottles to 15 million bottles, a great indicator that "the monster of the Israeli wine marketplace" is reigning in the beast of bulk wine making and mending their ways and is starting to seriously attempt to stress quality over quanity.  Much of this transition was enacted by shying away from flooding the kosher wine market with mass quanities of not very profitible "kiddush wine" (sacramentel wine for Jewish holidays and rituals). A de-emphasis on other food products such as grape juice and olive oil also has allowed it's upper management to focus on the task at hand of making better wines. The significance is that if Carmel can redeem an image of it's wines as sweet, syrupy liquid religion to that of a large producer with a wide range of price points with relative quality and value,  it's place as Israel's largest producer can only improve the image of all Israeli wines.

     Carmel has also made significant changes in it's selection of vineyard location and how it manges the grapes it harvests.  First, it's made huge investments in planting new vineyards in the Galiilee, considered onr of Israel's premier grape growing appellations.  Historically, they were getting most of their grapes from lower alitude regions that were suitable for high yield bulk wine production.  In fact, according to Carmel they are now the largest grower of grapes in the Galilee and this has given them the flexibility to make better wines and a to make awider variety of wine single varietal wines.  Their affiliated and renown Yatir Winery with vineyards in the Judean Hills and the Negev, two other respected wine regions, also provides Carmel with choice grapes that weren't available as recent as ten years ago.

Carmel's Well-groomed & Valued Kayoumi Vineyards in the Upper Galilee

   Carmel started off and continues in many ways as a collective of as many 250-300 growers with a management team directing winery and marketing efforts. Lior Laxer, the chief winemaker of seven who work at their wineries, explained it was an uphill battle for the wineries management to convince the growers to switch to lower yield grapes for higher qulity wine than the bulk producing yields they had been accustomed to. On e way was to pay per dunam, about a quarter acre lot, rather than pay per ton. another was to pay the grower on the quality of the grapes being produced. This merit system linked what which Carmel series the winemaking team decided the grapes quaified and the higher the value of the wine (and the more the winery could charge) the more the grower got paid. Some of those families have been tending to high-yield vineyards for over 100 years.

     Yet, many of the lowland vineyards were more suited to bulk production so new vineyards in the Upper Galilee, the Golan Heights, the Jerusalem Hills and the Negev desert (yes, the desert) have been planted and now are producing higher quality grapes. Additionally, much of the wineries equipment was suited for bulk wines so it was a huge expense to invest in equipment that was better suited for smaller higher quality production. Where as recently as 10 years ago Carmel barely made any wines with a smaller production of 50,000 bottles they are often making wines of just a few to several thousand bottles in the top three premium levels (compared to their three entry to mid level wines).  An additional winery facility (Carmel's fourth if you include it's premeir sattleite Yatir) gives it the capacity to get the grapes form the field to a nearby winery anywhere it grows grapes. This protects the flavor, sugar, acid, tannin profile the winemaker's expected before harvest that could be disrupted through long hauls from a remote vineyard to one central winery.  The additional facities and fermentation tanks allow each single vineyard harvested to get it's own tank and treatment and allows the winemakers the ability to monitor how each field was managed and how that manifests in the wine. This allows for informed changes in future vineyard practices and more refined blending options as well picking the best as special single vineyard releases.

    First, let me say that my recent visit at the Carmel Winery in Zichron Ya'acov exceeded my expectations on several levels.  The only wines I had from Carmel previously were their entry level Selected and Private Collection wines that most people have had, wines many Jews have had at a Sabbath dinner or Passover dinner or Bar Mitzvah.  Those "supermarket" wines, at best, may have been considered good value wines but represent what Carmel wants the public to believe were their the bulk wines of Carmel's yesteryear. This day I tasted the wines Carmel hopes will change it's image of being a bulk, Kiddush (Jewish sacremental) and table wine manafacturer to that of a winery that doesn't make just make kosher wines as good as they can but rather  great wines that just happen to be kosher. Of course this mantra is now being touted by every kosher winemaker I've talked to in Israel. But with the mass of Carmel's postion in the marketplace, as they change their image for the better they can't help but but bring the image of Israeli wines in general into a more flattering light.

   I asked Lior about the one vineyard Carmel has in the Golan Heights since they've invested so much more into the compatible climate of the Upper Gaililee. Carmel claims through recent efforts to have become the largest wine producer in the Galilee when previously their holding were focused on the southern coastal plains near Tel Aviv and the northern coast aaround Zichron Ya'acov.   I wondered if the government had been talking to the wineries who are some of the largest employers in the Golan what would happen to their investemets in their vineyards if the Golan is returned to Syria in a peace agreement. Lior confirms my suspicion that "no one in the government has talked about it" and suggests about planting vines and building facilities in the Golan that "it's a big risk." A sentiment that other wine executives in Israel share regardless of their political inclinations whether Israel should return the territory captured in 1967 and recaptured in 1973.

Carmel's Chief winemaker Lior Laxer tasting the fruits of his labors

Appellation

Carmel Ridge

Single Vineyard

Limited Edition

Late Harvest Gerwurtzraminer

Lior explains about this dessert wine that "it's not the most profitable wine for the winery" because dessert wines in general don't sell as well as table wines and that this wine has such high expenses. The high expenses are mostly due to the low yield of these late harvest grapes are 450 to 600 kilos per dunam (about one quarter of an acrea) compared to up to 5 tons an acre for sone table wines. That's about one-tetn of a yield in just the weight of the grapes. Then Lior explains "there's also less juice that's pressed per ton because so much of the water/juice is already gone. There's so much sugar in the grapes in contrast to juice that you can hear the presses straining to get the juice out".

There's so much sugar that this wine when finished has 120 grams of residual sugar after fermentation compared to as much as only for 4 grahms or less for a dry table wine.

Carmel Winery

Zichron Ya'acov   Telephone: 04 6390105

Rishon Letzion    Telephone:  03 9488888

www.carmelwines.co.il

     Few, if any wineries, in Israel have gained as much notoriety as fast and widespread as the Yatir Winery at the northeast edge of the Negev Desert. Adjacent to the ancient ruins of Tel Arad, a Canaanite settlement dating back over 3,000 years, the winery lies at the southern base of the Judean Hills while all of it's vineyards, except their Sauvignon Blanc, lie amoungst the Yatir Forest at about 900 meters above sea level.  In less than ten years, Yatir has managed what would almost be impossible in more established wine regions, to launch from it's first vintage to be among the first mentioned when critics and winemakers talk about the best wineries in Israel.

The 3,000 year old ruins of the Canaanite settlement of Tel Arad

    An initiative by the Carmel Winery since it's inception in 2000, Yatir has operated fairly independently as a unique and distinct brand from Carmel. This was done evidently for at least two reasons.  Primarily, even though the weight of Carmel's place as the largest producer of Israeli and kosher wine could help secure Yatir's exposure in the marketplace, Carmel's previous reputation as a producer of principally bulk wines wouldn't tarnish Yatir's lofty and seemingly now fulfilled aspirations to make some of Israel's best and most sought after wine. Additionally, as Carmel attempts to reinvent itself, Yatir was allowed to focus on establishing and maintaining consistently high standards of viticulture in their dedicated vineyards as well operating with it's own winemaker, staff  and first rate facilities with a focus on exploring every possible avenue in making the best wine it could from day one.

Conifer trees of the Yatir Forest in the southern Judean Hills        

     Ya'acov Ben Dor, the manager of the winery and previous manager of the Yatir Moshav, gives a lot of credit to the terroir of the vineyards to the quality and uniqueness of Yatir wines. As he led me on a personal tour from the Negev lowlands up into the Judean highlands, Ya'acov took special care to point out the unique vegetation in this area compared to the other premier Israeli wine regions such as the Golan or Galilee or the northern reaches of the Judean Hills.  Here there are many spicy, herbaceous xerophytic (drought-resistent) plants whose intense flavors are a defense mechanism from grazing animals who might find their intensity suitable for a nibble but not a whole meal.  Ya'acov implies that this intensity of flavor found in the native flora might be finding it's way to the grapes. The distinctive flavors a terroir imparts can be such a mecurial quality but it's something Ya'acov has obviously considered.  As someone who managed many crops in the area (pistachios, almonds, apricots, apples and cherries are grown nearby) there are few people who know this area and it's agricultural potential than Ben Dor. He was one of the original growers who had the foresight to plant vineyards in the Yatir Forest in 1994 that would become the backbone of Yatir wines. 

Yatir Forest Cherries

    Of course, Yatir's vineyards might never have been planted if the Yatir Forest hadn't brokered the way to show that this arid area had botanical possibilites. David Ben Gurion, Israel's first, most influential and longest serving prime minister was a persistent advocate of developing the Negev and is buried at the Negev's Kibbutz Sde Boker where he had eventually retired and is now buried. It was he who insisted against scientific advice to plant trees in this region. The Jewish National Fund collected donations from around the world to plant conifourous trees in Israel and started planting in the Yatir in 1964 and now it's israel's largest planted forest. As such it plays a part in Israel being the only country in the world to have a net gain of trees in the 20th century.

David and Ancient Wine Press in Yatir Forest:

1) On the left grapes were stomped

2) the juice flowed to the smaller chamber on the bottom and filtered through herbs such as capers, dates and honey

3) the wine fermented in about 5 days and was stored until "bottled" in clay jars, amphorae

     Students of history, however, should have known that the Yatir area could have great potential to be a wine producing area.  there are over 180 ancient wine presses scattered through the Yatir region that had the capacity to produce 3,000 liters or about 4,000 of today's bottle of wine each. in theory that means if all were operating about the same time, these presses could have been producing 720,000 bottles a vintage or even more if there were grapes like today that had staggered seasons so that if there were multiple harvestings 3-4 times as much is concievable as well. Of course climates can change dramtically in decades never mind millenium so a better indicator of the Yatir Forest's potential for sheltering vineyards would be the other crops that have prospered here. The cherries and apricots, almond and pistachio trees that were succesfuly being harvested here prior to the first modern vineyards being planted here must have given confidence that grapes could do well here as well.

The southern Judeans Hills overlooking the northeast Negev Desert

     At 900 meters altitude, about 2700 feet, in the Judean Hills and at the northeast tip of the Negev desert, Yatir's grapes get hot dry summer days and cool summer nights, which has proved an ideal nursery for many of Yatir's planted wine grape varieites.  Frequent mountain winds also help keep the grapes from suffering in the sun and the adjacent Yatir Forest which borders their vineyards on all sides helps cool the area by taking in CO2. The trees have had a side effect of leaching off some of the much needed precipitation, only about 100mm year or about 4 inches falls here, so irrigation is required for the grapes to get their fill. The winds, which are valued for their cooling effect, also increase the evaporation rate and increase the need for irrigation.  Fortunely for Yatir, Israel has been at the leading edge of drip-irrigation technology and water conservation and Israel has exported this technology worldwide including to other regions such as Yatir that were thought previously unsuitable for wine grape production.

a reservoir in the Yatir Forest with pistachio trees in the distance

    Even though Ben Dor comes to Yatir as a grower, it's Yatir's wine maker Eran Goldwasser who overesees the viticulture practices in the vineyard.  Having studied Viticulture & Oenology at the University of Adelaide in Australia, Eran is just one several Israelis to have studied winemaking "Down Under". Having returned to Israel from Australia after workering three vintages, Eran credits just being "lucky at the time that few israelis at the time had been studying (winemaking) overseas" and he was hired from Yatir's inception as it winemaker.  It's without doubt that few winemakers have succeeded so fast to make a name for himself and his wine.  The first wines were released in 2004 and since then Yatir wines have been appearing on every wine writer's list as one of the best wines if not the best wine in Israel.

David & Yatir's Winemaker Eran Goldwasser

   Much of what they have accomplished at Yatir is believed to be on how they manage the vineyards before harvesting as much as the special care  given to the grapes once they reach the winery. 

Yatir Sauvignon Blanc (Negev)

100% Sauvignon Blanc grape

Ramat Arad vineyard in the northeast Negev. A portion of the wine was oaked for 3-4 months in oak barrels.

pale straw with a greenish tinge

"citric grapefruit, (I like to think of as pomelo) and cut grass with a hint of minerality that comes through from it's limited oak agiing " vibrant, epressive and well-balanced with less of a pucker factor than many Sauvignon Blancs.

Yatir Viognier 2008 (Judean Hills) Semi-dry 7 grams of sugar

Yatir Forest vineyards

The grapes that contributed to this 100% Viognier wine had enough acidity that Eran decided not to color within the lines and he created a distinctly balanced barely sweet wine.  Alltough, Viogniers in California and Contreau might age in oak Eran is convinced that this can easily overwhelm the  varietal flavors of Viognier. Even more succinctly Eran affirms "many of them just don't work". Yatir's 2008 Viognier does work and at 13.5% alcohol (less than the 14-15% Viogniers often exhibit) the lower alcohol level gives  room for using some of the residaul sugar to create what Eran believes and I affirm is something special.  When discussing how Viogniers have become popular with some of Israel's winemakers, Eran provides a disclaimer that it might be unrealistic to grow Viognier as extensively as French Columbard with great results because "better Viogniers are grown in cooler areas, they're very fussy vines and the grapes can exhibit elusive aromas'."

Expected Flavors and Aromas:

"green apple, apricot, peach and nectarines an almond /marzapan "  " refreshing acidity, a lot of body with a pleasantly long finish

Yatir Merlot-Shiraz-Cabernet (Judean Hiils) this blend was first introduced as a Cabernet-Merlot-Shiraz but as Eran says he decided that "if people wanted a big, bold Cabernet Sauviignon I was alreaady making one so I decided with the blend I'd make something a bit different. Eran says the Merlot-Shiraz- Canernet is a brand more than a list of the ingredients and Merlot coming first should give a hint to a softer wine. As well, the Cabernet on the label doesn't always refer to Cabernet Sauvignon as in this case it refers to Cabernet Franc which lends to a more food friendly wine with less tannins and more acidity.

Yatir Cabernet Sauvignon (Judean Hills)

Valued Vines of Yatir's Cabernet Sauvignon

Yatir Forest (Judean Hiils)

Yatir's premier label Yatir Forest after being hand-labeled

     Some times the most remote wineries give up the most prized treasures, along the Jordanian/Syrian/ Israeli border intersection along the Golan Heights is an island of vines in the sky, Chateau Golan. Sure it's a bit of an exaggeration to call the Chateau "an island of vines in the sky" yet one of Israel's highest elevated wineries and vineyards gets frequent visits from helicopters shuttling guests up to it's lofty environs, sometimes four choppers a week. In fact there was a helicopter sitting on the front lawn on my first visit.

The distinct design of the Chateau Golan is a harbinger of it's great wines within

   Not only does the winery reside in a lofty domain but the winemaker, Uri Hetz, has lofty aspirations for his wines and his winery. Uri seems determined never to sacrifice the quality of his wines in favor of the quanity and profitability of the winery.  Not that the crew at the Chateau don't want to make a living but they don't seem to be simply put "greedy". In fact, they hand label their bottles which helps keep two of their workers employed full time instead of part-time laborers even though it would be more cost-effective to do otherwise.

     Producing about 70,000 bottles a year, the winery has surpassed the margins at which they feel they can now be a manageble and sustainable winery. Private investors gave the winery a little more liberty to experiment and remain relatively modest in it's commerical aspirations compared to depending on bank funding.  That being the case they have no immediate plans to grow and no desire to become a kosher winery that like how mostly every larger Israeli winery started or evolved. They do supplement their income by managing and growing grapes for other larger wineries in Israel.

Chateau Golan exports about 15% of it's wine overseas much of that is individual orders by consumers. The winery has no US importer bringing in large quanities as of yet (hint, hint). 

     The Chateau also delivers their owns wines throughout Israel which also helps the winery remain more profitable and makes their service more personable with wine shop and restaurant managers and staff. It also serves wine writers well as on my first visit, in a whirlwind of traveling around Israel and the excitement of drinking some fabulous wines, I forgot my cherished MacBook in their breakroom. I was a 2 hour drive away when the fog of that great tasting lifted and realized that my computer was now a four hour round trip away. A phone call later and the manager of the winery arranged to hand deliver it to me the next day at a local wine shop close to my apartment in Ra'anana. I don't suggest this trial of hospitality for the feint hearted but these grand acts of kindness seem routine to Israelis.

Travel Advisory:

One note of warning to those wanting to visit Chateau Golan. There are two routes leading up to the winery best descibed as the southern way and the northern way depending on whether you're coming up from the southern end of the Knerret/Sea of Galilee. I strongly suggest the more northern approach coming up route 789 that turns left to route 98. The southern approach might seem more direct on the map or a more interesting alternative but it's much longer and seemingly perilous coming up what seems a never-ending series of switchbacks at insanely steep angles that my 4-cylinder Daihatsu gasped to overcome.  It also straddles the Jordanian and Syrian borders and some tourists can do without seeing all that barbed wire and what I'm told is heavily land-mined vistas. The northern way is quite scenic enough with better views of Sea of Galilee.

That seldomn used section of the 98 coming off the 92  (who would ever go up or down it twice) seemed like one of the top ten places in Israel I'd least like to get stranded at or revisit though I have to admit the angle of ascent provided for some amazing views (though part of me was thinking I should take it in because it just might be the last thing I see).  My traveling companion had much more graphic & derogatory commentary on the experience that are best left to one's imagination.

Chateau Golan Winery
Moshav Eliad

Golan Heights 12927

Telephone:

011-972-4-6600026 (from the USA)

04-6600026 (in Israel)

Israel's First White Wine Festival

(from the first night's response this should be the first of many...)

at the Herzliya Marina (located at the far end next to the TV 24 studio)
Wednesday & Thursday July 1st and 2nd 2009 starting at 6PM

The  first night of Israel's first White Festival attracted thousands of white wine tasters

The event was organized by Chaim, the Grape Man, notable Israeli wine educator who hosts functions in the artist colony in Old Jaffa

Chaim, "the Grape Man," organizer of the event mingling with tasters

there was thousands who came by the first night and I think tonight even might be busier with the buzz from the first night

there was also vendors of various wine related products including wine fridges, free sparkling water (great earlier on before the sun set) and as a break in between wines, and an incredible backdrop at the marina

several popular restuarants nearby

free parking in the Mall's garage

entrance is free with tasting cards available for a fee for 6, 12 or 18 tastes starting at 39NIS (about $10!!!)

small cheese plates will be availble as one of the tastes

there are plenty of great restuarants within walking distance nearby

Wines being offered will be of the following styles:

Champagne-style sparkling wines

Roses including Recanati's newly evolved and exceptional Rose featuring 80% Barbera grapes and Dalton's newly released 2008 Rose

aged (oaked) whites including Yarden's Katzrin Chardonnay and Domaine de Castel's "C" Chardonnay

 dry still whites including several crisp Sauvignon Blancs such as Yatir, Tishbi and Carmel's.

sweet & aromatic whites including several yummy Gerwurtztraminer's such as Yarden's and several imported selections

iced, scrumptious Roses ready to squelch parched palates at the Herzliya Festival

each had their own bar section in the main bar (sculpted from ice) for easier selection

and there are wines from all over the world with about 2/3 from Israeli wineries (including many of Israel's best) and the rest representing wines imported into Israel

Alex Haruni (on the right), owner of Dalton Wines, with a friend enjoying the Festival

call the Grape Man at 03-5180533 for more details

tell them David the Israeliwineguy sent you!!!

Harvesting began yesterday at the Tishbi Winery as they started to bring in their Sauvignon Blanc grapes from the vineyards.  For fans of the winery, that also means it's time for their yearly tradition of Summer Musical Evenings. Located in Binyamina, (along Road 652, on the way to Zichron Ya'acov) the Tishbi family will be hosting a series of four distinctly different Summer Music Evenings. For 140 NIS (about $35) the ticket will include wine, appetizers and featured live music.

Thursday  July 23rd, 2009        Jazz Singer Karen Friedman presents her vocal versions of American and Israeli Jazz standards.

Thursday August 6th, 2009       Esti & Effi Israeli Folk Music

Thursday August 13th,2009      Avivit-Ezzria old school French and Israeli songs

Thursday August 20th, 2009     Brazlian Music Night

Call 04-6288195 and ask for Tal or Valerie to make reservations. Directions are available at their website at www.tishbi.com

    Behind every good winery there's typically a good story.  Since the Flam Winery is considered one of Israel's best wineries, it's only natural it has one of the most compelling stories. The winery was started humbly in 1998 by brothers Golan & Gilad Flam. In their first vintage they only made a couple of barrels of wine, one of Cabernet Sauvignon and one of Merlot.  Now that's how many family wineries start and many if not most never get too much bigger although this wasn't any average family of vintners.

David Rhodes becomes a fan of winemaker Golan Flam and his wines

    After graduating with a degree in agricultural studies at Hebrew University Rehovet, Golan Flam furthered his studies as a winemaker while becoming a Master of Wine in Piacenza, Italy and then while serving a full year's intership at the Carpineto Winery in Italy's romantic Tuscany witnessing and participating in a grapes evolution from the vine to wine.  He extended his studies abroad taking a year to spend a full season in Australia at the Hardys Maclaren Winery.  Now that's not too unusual. Many of Israel's best winemakers have spent a year or two overseas gathering expertise before coming back to apply their knowledge and experience to an Israeli vineyard and/or winery.  Assaf Margalit, Gil Shatsberg, Ido Lewinsohn and Roni Salove, to name just a few, all interned overseas well before they gained recognition as great winemakers here in Israel. And the fact that his brother Gilad started the winery with him applying his acumen and education in business and law to managing the Flam Winery's business affairs isn't that extraordinary as well. What makes the Flam Winery's story unique is the cache the Flam name had when they first opened their winery and why it still does today.

entering the Flam Winery in the Judean Hills

The reason the winery's name had a lot of gravitas when they started in 1998 was that at the time their father Israel Flam was the chief winemaker for the Carmel Winery, Israel's largest winery.  He had worked at the Carmel Winery since 1971 and would continue to do so until 2005, seven years after his sons had substantiated their following his passion for making wine.  Israel Flam has been a pioneer in Israeli winemaking in many ways. After serving as a paratrooper in the Israeli Defense Forces in the 60's, Israel Flam became the first notable Israeli winemaker to pursue expertise overseas and would become the first of many to study at California's UC Davis, one of the world's most pretigious university programs focused exclusively with viticulture and winemaking. 

Wine Pioneer Israel Flam... could I ask for a better tour guide?

    Israel served as chief winemaker at Carmel when it was undergoing many of its market shaking changes from being a big bloated giant producing tens of millions of bottles of cooked/ mevushal winery to a winery half it's former size sacrificing quanity to insure better quality.  Israel Flam had also been the winemaker when Carmel first launched it's Yatir sattleilte. As well, Israel Flam was at the helm when Carmel's Limited Edition, Single Vineyard and Appellation series of wines started showing a finer side to Carmel. As Carmel attemted to shed the baggage of decades of flooding the market with ton after ton of "liquid religion" and bland bulk wine, Israel capped a 35 vintage career at Carmel with inertia in what almost everyone agrees is an appreciated direction.  Considering he was a major player spearheading a reformation towards quality at Israel's largest winemaker (which now produces about 30% of Israel's wine... about 15 million bottles of Israel's 50 million bottles), the Israeli wine drinker and the industry as a whole owe Israel Flam more than most people a measure of gratitude for the amount of quality wine now being produced with "Made in Israel" on the label.

   The fact that Israel Flam fathered a pair of sons who would go on to establish one of Israel's most beloved boutique wineries is a testament to him (and his wife) as well. Though Golan and Gilad have surely made the Flam Winery their own triumph in winemaking and marketing success, having their father available as a consultant must have surely provided levels of confidence and experitese that most starting wineries could only envy. 

    By most measures, the Flam Winery makes some of Israel's best wines.  Golan supervises each wine from it's early days as grapes in the ninety plots they contract (in the Upper Galilee and the Judean Hills) to a wine's fermentation, aging and bottling.  Most of their vineyard plots have long term contracts with growers insuring they have access for up to 25 years. The growers are paid by managing the production designated per dunam (about a quarter of an acre) rather than by the tonnage of grapes each plot produces. This practice is fairly standard with wineries seeking quality over quanity and it can at least triple to quadruple the cost of the grapes they're pressing into wine by restricting the yield by at least 2/3 to 3/4 or more of a higher yield attempt.

   Even though their winery has steadily grown from it's initial 600 bottles to about 95,000 bottles/year, you'd be hard pressed to find anyone who'd say they've sacrificed quality along the way.  They've made measured steps each time they've sought to get expand production and by limiting their offering to a select few wines they've added a new offering here and there but haven't ever tried to bite off a bigger bite than they were seemingly able to chew. It's typically at about this level that most wineries have sought kosher certification if they hadn't already. The Flam Winery hasn't but Israel Flam insists that they're doing everything a kosher winery would be doing anyway and that his wines are "kosher but just not certified kosher."  Asked if they ever will seek certification, he responded "never say never," but there are no current plans.

    Their biggest selling wine is their entry level Classico series. This one wine series is about a 50/50 "Bordeaux blend" of Cabernet Sauvignon and Merlot. It's got more New World punch than the typical Bordeaux but not as heavily oaked as a California or Australian 50/50 blend might be. It's become extremely popular as a wine by the glass in trendy Tel Aviv wine bars and restaurants and ages only 6 months in the barrel and then 6 months in the bottle before being released. This wine retails for 74NIS at the winery. The Classico accounts for about 60,000 of the 95,000 bottles/year they're currently delivering to the marketplace.

2008 Flam Classico, 50/50 Cabernet Sauvignon/ Merlot

   Their second tier wine is their Flam Superiore wine. This wine is typically about 75 % Syrah and 25% Cabernet Sauvignon though it varies from year to year. The intention which might be soon realized is to make this wine an exclusiving Syrah wine. As their French clone vines have matured year after year, they've supported the flavor, backbone and complexity of the wine with older Cabernet Sauvignon stock. The feeling is sooner than later the Syrah will be ready to stand on its own though possibly it might find it's way into a blend with Mouvedre, another red Rhone grape they've been cultivating.  This wine matures for 12 months in the barrel before resting another 6 months in the bottle before release.

2007 Flam Superiore Syrah/ Cabernet Sauvignon

   The two top tier wines from Flam are their Merlot Reserve and Cabernet Sauvignon Reserve. These two wines have consistently been two of the best received wines in Israel year after year.   The 2006 Flam Merlot Reserve is 90% Merlot from Upper Galilee and 10% Petit Verdot from the Judean Hills.  The 2006 Flam Cabernet Sauvignon Reserve is 87% Cabernet Sauvignon 10% Merlot and 3% Petit Verdot.  This wine received 90 points from Robert Parker,  a high score for an Israeli wine from an internationally recognized wine critic.  In this series of wines, they're aged for 18 months in oak before an additional 6 months in the bottle.

2006 Flam Merlot Reserve

   In any given year, red wines typically make up about  85 to 90%  of the Flam Winery's production. About 10% of their production is comprised of an immensly popular white wine that is a Sauvignon Blanc/Chardonnay blend. It's in such high demand that it typically sells out from the winery within two months of release.

  This year the winery is also realeasing a 2009 Rose. More and more Israeli wineries are releasing roses. It's a sensible market to explore as warmer regions tend to lend themselves to making better received red than white wines though the heat of summer might tempt one to a chilled glass white or rose rather than a big tannic glass of red wine.  Their initial rose will be a Cabernet Franc/Merlot blend. The Cabernet Franc juice was in contact with the skins for a lengthy six and half hours giving the wine a deep strawberry hue. The Merlot juice was added strictly for flavor and was not left for any time with the skins.

2009 Flam Rose Cabernet Franc/Merlot

Although the Flam name speaks loudly to the last 30 years of winemaking in Israel and all the changes that have happened along the way, their wines being crafted by Golan Flam speak to a rewarding future as more and more great Israeli wineries emerge with an ever increasing selection of interesting and delicious wines.