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25 March 2009




It is now possible to tour sites in Israel via the Tourism Ministry website: video, panoramic views and tens of photos now online for visitors from all over the world




Visitors from all over the world can now enjoy virtual tours of Israel via a Multimedia experience that includes 100 videos, 130 panoramic views and tens of photographs on the Ministry of Tourism website. The new Tourism Ministry initiative can be accessed directly at www.goisrael.com/vt or via the home page www.goisrael.com


Ten virtual, ten-day tours are available online, including: general interest itineraries, Jewish interest, Christian interest, Culture and History, Nature, Food and Wine, Family, Archeology, Active interest, and Mobility challenged tours. Sites that can be "visited" include, among others, Caesarea, the Western Wall, the Old City of Jerusalem, Mitzpe Ramon, Gamla, Ben Gurion's hut, Hayarkon Park, Katzrin, Mount Bental and Mount Hermon. General and detailed information on each site is also available.


The Tourism Ministry's website, www.goisrael.com, which is available in 11 languages, is the main website offering the potential tourist access to updated and comprehensive information on accommodation, attractions, events, special tour packages and more. In addition, the site serves as an additional arm in the ministry's marketing campaign, improving Israel's image and positioning Israel as an attractive and unique travel destination.


Tourism Ministry Director-General Shaul Tzemach: "The Tourism Ministry is currently expanding its marketing activities around the world, including via the internet, in order to maintain the growth trend in incoming tourism to Israel as it was in 2008. Increasing our marketing activities online affords marketing accessibility to many potential target markets, promotes incoming tourism and improves Israel's overall image."


In 2008, 3.5 million visitors accessed the Ministry of Tourism website, a 100% increase on 2007 when 1.7 million visitors accessed the site. Over 830,000 were from the USA, 227,000 from Italy, 200,000 from France and about 150,000 from Russia. 18% of all the Tourism Ministry website visitors are Israelis.


Lydia Weitzman, Foreign Press Adviser to the Ministry of Tourism

Tel: 052 3584395   Email: tourism.gov.il@gmail.com




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